A leading residential mortgage lender headquartered in Dallas, Texas, relies on GoToMeeting web conferencing to connect with employees at 200 locations across the country. "It provides us with a web-based software-as-a-service tool that allows us to be efficient," says Joshua Hebert, vice president and director of information technology at PrimeLending. "Communication is the key in most organizations, and GoToMeeting gets us in front of our employees at the push of a button." The company uses online meetings primarily to reach loan officers with new information, benefiting from an increase in efficiency.